DataQualityApps Straights Direct Marketing

Date Added: February 28, 2010 09:16:00 PM
Author: Thomas Hainke
Category: Business: Marketing & Advertising

DataQualityApps announces the release of DeduplicationWizard, a software solution to help direct marketers reduce the costs of their marketing campaigns by removing duplicate contacts to avoid multiple solicitations. DeduplicationWizard can process entries containing mailing addresses, phone numbers, and email addresses.


About DeduplicationWizard


DeduplicationWizard provides error-tolerant matching and removal of duplicate records containing contact information of advertising recipients. Sophisticated address matching algorithms use fuzzy logic and allow for the highest quality matching of postal addresses entered in various formats, including variations such as street designations, abbreviations, and the use of unit/apartment numbers before or after street numbers. The address matching algorithms take into consideration common typos, inverted words, and various additions such as prefixes and suffixes. Along with mailing addresses, DeduplicationWizard takes care of duplicate email addresses and phone numbers.


Using DeduplicationWizard helps direct marketers do a better job complying with recipients' opt-out requests, reduces acquisition and management costs of direct marketing contact lists, and ensures that no single recipient is ever contacted more than once within a single marketing campaign. DeduplicationWizard makes it easy to create and maintain black lists of opted-out recipients by checking each subsequently acquired contact against the list.


DeduplicationWizard saves advertisement costs, improves customer relations, and makes it easier to direct marketers to comply with local regulations regarding the handling of opted-out recipients. The tool helps reduce costs for the redundant maintenance of customer contact records, and effectively eliminates double solicitations.


DeduplicationWizard provides fast, reliable results, is affordable and can be used by anyone with or without IT experience.


Benefit from the advantages of a Deduplication Software like this right now.


Free evaluation version of DeduplicationWizard is available at


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